« Moody's Error Gave Top Ratings to Debt Products | Main | $4 per gallon gasoline and the urban land market »

Facebook Branding Problems

Orey Lorinsky:

s "Facebook Fatigue" real or imagined? We've been hearing about a supposed backlash against the social network for months, but haven't seen enough data to convince us. But here's another piece of anecdotal evidence in favor of the "played-out" argument: An interesting word association game, which indicates that people have much more affection for old Web geezers like Amazon and Google than Mark Zuckerberg's upstart.

The experiment, via a site called brandtags.net, is anything but scientific. But it is simple: The site shows a brand's logo and simply asks you to type the first word that pops into your head.

Here are the top 25 words or phrases on Brand Tags currently associated with Facebook (descriptive words are bolded):

About

This page contains a single entry from the blog posted on June 2, 2008 8:07 AM.

The previous post in this blog was Moody's Error Gave Top Ratings to Debt Products.

The next post in this blog is $4 per gallon gasoline and the urban land market.

Many more can be found on the main index page or by looking through the archives.