The designs have become better but also users have become accustomed to that interactive environment," Dr Nielsen told BBC News.I had an opportunity to chat with a couple of recent homebuyers, one a 26 year old married expectant mother, the other a Fortune 500 relocating family with elementary age children. Their comments include:Now, when people go online they know what they want and how to do it, he said.
This makes them very resistant to highlighted promotions or other editorial choices that try to distract them.
"Web users have always been ruthless and now are even more so," said Dr Nielsen.
"People want sites to get to the point, they have very little patience," he said.
- They gravitated to websites that featured quality, large still and vr images
- Search by map was very important, particularly when searching for homes in specific school districts.
- Both browsed every relevant real estate site they could find, in an effort to not miss an opportunity (interesting, and reflects the industry's inability to get the message out about data sharing).