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Why Don’t Real-Estate Agents Use Better Photos?

Lauren Baier Kim:

Considering the bleak state of the housing market, one would think that agents and sellers would be working overtime to market what’s out there. Yet when Developments visits real-estate sites, we see many listings featuring poorly taken, grainy photos that do little to show what a home looks like, let alone what might be special about it. Worse, some listings include no photos at all.

The other day we came across a Jupiter, Fla., listing (at right) for a $665,000 home featuring just one shot of a home half-obscured by some sort of shrubbery.

We called the listing agent, and you can imagine our surprise when we learned that the brokers, a husband-and-wife team, actually own the home. Carla and John Morris of Prima Properties of Jupiter have placed their house on and off the market multiple times, according to Ms. Morris. She wouldn’t say how long the home has been for sale. They haven’t been able to add extra photos yet, but they plan to, she says, “It’s good to have the photos.”

The Online Open House: Pro still and VR photography for real estate.

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