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A conversation with Valdis Krebs about social network analysis

Jon Udell:

For this week’s ITConversations show, introduced by special guest introducer Lynne Windley, I got together with Valdis Krebs, who’s been mapping and analyzing social networks since Mark Zuckerberg was in diapers.

I can’t remember how I first got to know Valdis, but this snippet from a 2004 interview — for an InfoWorld cover story on enterprise social software — gives you a sense of what he does and how he thinks:

IW: Social network analysis can reveal that highly connected people are more valuable than the org chart or salary plan suggests. Is this becoming a factor?

VK: Yes. I did a project with an investment bank, and they took into account who was most valuable in getting a deal done, and factored that into the bonus. I’ve had execs inside and outside IBM saying, “If this data is true, then I’m not paying the people who bubbled up to the top what they’re worth.”

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