The Southern California market will get worse before it gets better, he warns a gathering. One survival strategy: Slash prices, now.
Even Realtors can lose faith in the housing market.Speaking to a gathering of industry professionals today, longtime California real estate titan Fred C. Sands called the housing market "pathetic" and said some agents needed to start looking for other work.
"If you've been in it for five or six years and are barely making a living, you might want to think about what you were doing before and get back into it -- you can come back in a couple of years," Sands told members of the California Assn. of Realtors meeting in Universal City.
In the short term, the local real estate market "is not going to get better," Sands said.
He added that he could speak with candor because he was no longer in the home-selling business. Sands now leads Vintage Capital Group, an investment firm that focuses on commercial real estate development.
Such frank remarks are rare at gatherings of famously upbeat real estate agents, but Sands said those in the business needed to remember the last downturn and realize that "the last five or six years were not normal."
