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A look at FSBO home sales in Madison, WI

Jeff Bailey:

It sounds like the setup for a dull economist’s joke. Who gets the better deal: the cautious economist who sells his house through a real estate agent, or his risk-taking colleague who finds a buyer on his own?

But the question — debated by two Northwestern University economists who chose different methods to sell their homes — and the research it helped prompt are serious. And the answer will be of interest to anyone who has paused to consider whether paying a real estate agent’s commission, typically 5 to 6 percent of the sale price, is worth it.

The conclusion, in a study to be released today based on home-sales data from 1998 to 2004 in Madison, Wis., is that people in that city who sold their homes through real estate agents typically did not get a higher sale price than people who sold their homes themselves. When the agent’s commission is factored in, the for-sale-by-owner people came out ahead financially.

156K PDF Paper:
A real estate agent may make up some of the commission he or she is paid by helping the seller get a more favorable outcome. We match several data sets to compare the outcomes obtained by sellers who listed their home on a For-Sale-By-Owner (FSBO) web site versus those who used an agent and the Multiple Listing Service (MLS). We do not find that listing on the MLS helps sellers obtain a significantly higher sale price. Listing on the MLS does shorten the time it takes to sell a house.

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