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Business Efficiency: Brazil's GOL Airlines

IAG Blog:

We have never had anything bad to say about this airline. They seem to be doing remarkable things. Only 17% of South America's people use the Internet. In Brazil its 13.9%. Now consider this as you read the next data points.
Brazil’s low-cost, low-fare airline GOL shared that it finished 2006 as one of the largest e-commerce companies in Brazil. The company managed R$ 3.7 billion in gross ticket sales through its website, http://www.voegol.com.br/. Internet sales accounted for 82 percent of the company’s R$ 4.6 billion total gross sales during 2006. Gross operating revenues from passengers flown in 2006 were approximately R$ 3.7 billion, and total net operating revenues were approximately R$ 3.8 billion.

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