I'm giving a talk at September's RealTrends Marketing & Technology Expo. The topic is "Keeping Them Connected" Doniece asked for a "couple of sentences" on my presentation. Here it is:
TPFKATA. Customers, as Jeff Jarvis's "Dell hell" demonstrates, are perfectly capable of sharing their service experiences in effective ways. My talk will discuss how empowered customers have substantially raised service expectations in the real estate space and how we can exceed their wants and desires [Deming].