Virtual Properties

Agent/Broker can order advertisement packages and/or products. For example, a package may contain six (6) newspaper advertisements and one homes magazine advertisement. The advertising management application supports "build" rules, "content" rules, and "sort" rules. The "build" rules describe the way that advertising reports are built (for example, listings that have ad orders for the LA Times arranged by location, listing date, address, or price). The "content" rules describe the way that the specific advertisements are built (for example, if a listing has an order placed for the Sunday News, how many characters are allowed, does the ad identify the listing as having an open house and/or does the ad give directions to the listing). The "sort" rules allow Customer to modify the build rules so that it can sort reports sent to publishers to designate in which order properties will appear in the ads. The application supports one rule per advertising product. For example, if customer has eight advertising products, then there will be eight build, content and sort rules (one build, content and sort rule per product). The application also supports extensive reporting tools, by listing, agent, office, area, advertising product type or price. Finally, Main Street's™ optional dynamic pdf publishing capability can be used with the advertising application. This means that the ads can be output in high quality PDF format, among others.